
Case Study 01
Lucio Perrina
8-Figure Founder · Multi-Unit Hospitality
“I just wasn’t showing up as the leader I needed to be at this level of the game.”
Lucio was already successful. But as his teams and businesses grew, he could feel himself falling behind the level they now required.
“I was great at developing people and putting people in the right places. But I really struggled when it came to developing leaders.”
And it wasn’t just business. He was smoking nearly two packs a day, his energy was low, and it was showing up everywhere else.
“My relationship with my wife is 1,000 times better. Our communication is stronger. My energy has been 10X. And I’m clear in a way I wasn’t before.”
Years later, Lucio described the transformation simply:
“Getting in shape wasn’t really the point. Becoming harder to knock off center was.”

